Arrive Alive 345 Returns this Holiday Season
Hurley’s Media, in partnership with National Drug Council (NDC) and the Royal Cayman Islands Police Service (RCIPS), has this week launched its annual Arrive Alive 345 campaign, designed to promote safety and reduce road incidents associated with the overindulgence or abuse of alcoholic beverages during the holiday season. This year the campaign celebrates its 20th anniversary and for the second year will combine three initiatives that highlight the overarching message – Arrive Alive, don’t drink and drive, take the online pledge, designate a driver and on New Year’s Eve, ride FREE. [blockquote]“This time of year is meant to be a joyful and relaxing time, however the holidays typically are accompanied by a large number of road incidents that could be avoided. The safety of members of the community is our paramount concern and so we are happy to be a part of the Arrive Alive 345 Campaign.” [blockquote-footer]said Brad Ebanks, Acting Superintendent of Police in charge of Uniform Services with the RCIPS.[/blockquote-footer] [/blockquote] The campaign will commence with the six-week Purple Ribbon Pledge, encouraging people to show their commitment to practicing safe driving by taking the online pledge not to drink and drive over the holidays or displaying a purple ribbon car magnet on their vehicle. This is followed by the Designated Driver program set to commence on December 1 whereby all participating bars and restaurants will be offering patrons who identify themselves as a designated driver free non-alcoholic drinks. Designated Drivers will also be eligible to win a prize in a weekly draw by entering a social media competition, with details to be announced on the Hurley’s Media Facebook page in the coming weeks. The Arrive Alive 345 Purple Ribbon Pledge campaign will end on December 31 with the New Year’s Eve Purple Ribbon Bus service, which sees over ten buses running between the hours of 9:00pm and 4:00am servicing all districts in Grand Cayman and Cayman Brac, allowing patrons to ride home free. [blockquote] “We recognize the importance to keep riders safe. Therefore, we are taking the necessary safety precautions and have increased our buses to allow for social distancing on the buses during New Year’s Eve.” [blockquote-footer] said Delisa Hernandez, Prevention Officer at the National Drug Council. [/blockquote-footer] [/blockquote] In 2019, the Arrive Alive 345 campaign saw zero DUI’s and no fatal crashes on December 31, and only two DUI’s were recorded on January 1 between the hours of 3- 4am. [blockquote] “In 2020, we hope we are able to further increase the use of the Purple Ribbon Bus and work with the public towards zero DUI’s on December 31 and January 1.” [blockquote-footer] said Ms Hernandez. [/blockquote-footer] [/blockquote] [blockquote] “Hurley’s Media are proud to be once again be a part of this important campaign in addition to the unfaltering support provided by the National Drug Council, Royal Cayman Islands Police Service and Radio Cayman.” [blockquote-footer] said Brydie Phillips, Marketing & PR Manager at Hurley’s Media. [/blockquote-footer] [/blockquote] [blockquote] “Along with the NDC and RCIPS, we urge the community to get behind this very important campaign to ensure everyone in Cayman gets home to their families safely this Christmas and New Year’s Eve.” [blockquote-footer] said Ms Phillips.[/blockquote-footer] [/blockquote] This campaign was made possible thanks to the support of our sponsors: Jacques Scott, Britcay, Island Electronics, Kirk Motors Napa, Pestkil, Blackbeard’s, The Security Centre Limited, Davenport, Doctor’s Hospital, CIBC First Caribbean, National Roads Authority, DART, Flex, CUC, Rubis, Starbucks and Cel Beauty.
Arrive Alive 345 – Thank you To Our Sponsors
We want to extend a special thank you to our sponsors, the RCIPS, media, other partnering agencies, restaurants, bars, and clubs, as well as residents and visitors of the Cayman Islands for a successful 2020 #ARRIVEALIVE345 campaign. It was the second year the NDC collaborated with Hurley’s Media to fuse three well-known road safety programs (Purple Ribbon Pledge, Designated Driver, Purple Ribbon Bus) and created what is now known as the #ARRIVEALIVE345 don’t drink & drive Campaign. 2020 was a monumental year as the NDC celebrated the 20thanniversary of the campaign. This year we are pleased to announce that the number of riders in both Grand Cayman and Cayman Brac is a whopping 2,162. The success of this campaign is attributed to the enormous amount of support from the community. We couldn’t have done it without you, and we are excited about 2021 becoming our 21st year. We want to encourage you to continue #ARRIVEALIVE345 by making a commitment to not drink & drive in 2021.
Purple Ribbon Bus Campaign 2017
The National Drug Council (NDC) would like to extend a special thank you to its sponsors, RCIPS and other partnering agencies, the media, residents and visitors of the Cayman Islands for a successful 2017 Designated Driver (DD) and Purple Ribbon Bus (PRB) campaign. This year marks seventeen (17) years since the inception of the campaign and we are pleased to announce that we had an increase in the number of overall participating bars, restaurants and clubs, were able to provide the public with maps outlining the bus routes as well as for the first time, provided an extension of this service in Cayman Brac. We are delighted with the increased level of support garnered this year and the tremendous partnerships with our generous sponsors, in order to be able to offer the Designated Driver programme which ran from 1st December to 31st December and the Purple Ribbon Bus service for New Year’s Eve, 31st December 2017. The NDC would like to recognize the following sponsors and partners for their generous contributions to the programme: Dart, Jacques Scott Group Ltd, Cayman National Bank, Maples FS, Cayman First Insurance, Greenlight RE, EcayOnline, Mourant Ozannes, Optimal Build Construction, Foster’s Food Fair – IGA, Radio Cayman, B.A.A.M., Pat’s Restaurant and Bar, Brac Power and Light, Star Island Restaurant, Hon. Mr. Moses Kirkconnell, Billy’s Supermarket and in partnership with the Royal Cayman Islands Police Service (RCIPS).
Celebrate Safely this Holiday Season: Designate a Driver & Ride Free on the Purple Ribbon Bus
As we wrap up 2017 anticipating the celebrations with family and friends, The National Drug Council (NDC) wishes all a happy and safe season. We are delighted with the increased level of support garnered this year and the tremendous partnerships with our generous sponsors, in order to be able to offer the Designated Driver programme which runs from 1st December to 31st December and the Purple Ribbon Bus service for New Year’s Eve, 31st December 2017. This year marks seventeen (17) years since the inception of the campaign and the partnerships between the NDC and local organizations to provide the Designated Driver Programme and the New Year’s Eve Purple Ribbon Bus service, during the festive Holiday Season. This year we are pleased to announce that we have met our aim of increasing the number of participating bars, restaurants and clubs, providing the public with maps outlining the bus routes as well as mirroring this programme and service in Cayman Brac. Historically, thousands of revellers have utilized the designated driver campaign and the free bus service on New Year’s Eve, which was established with the aim of reducing the number of drink driving incidents on our roads. Despite the legislation, the increased patrols by the police and public education and awareness campaigns, drunk driving remains a serious issue in the Cayman Islands. Before getting behind the wheel after having a few, we urge the public to consider the many reasons why you should not. [blockquote]“The National Council on Alcoholism and Drug Dependence Inc. advise that alcohol is a depressant because it slows down the functions of the central nervous system. This means that normal brain function is delayed, and a person is unable to perform normally. Alcohol affects a person’s information-processing skills, also known as cognitive skills, and hand-eye coordination also referred to as psychomotor skills.”[/blockquote] Don’t ruin your holiday or that of someone else’s by driving drunk. Ride FREE this New Year’s Eve using the Purple Ribbon Bus NDC is once again pleased to announce that the Purple Ribbon Bus service will run this New Year’s Eve, 31st December 2017. There are currently ten (10) buses between Grand Cayman and Cayman Brac which will ensure shorter wait times and more efficient service. The buses will run regular routes on both Islands with the hours of operation on Grand Cayman from 9 pm to 4 am and on Cayman Brac from 9 pm to 1 am. [blockquote][blockquote-footer]NDC’s Programme Manager, Brenda Watson expressed, [/blockquote-footer] “It is our hope to change the culture of our people to one where drinking and driving is no longer the norm, but rather a culture where we plan ahead and designate a driver, and on festive occasions such as NYE that the public utilises the FREE bus service.”[/blockquote] [blockquote][blockquote-footer]Director Joan West-Dacres states, [/blockquote-footer] “We are grateful for the continued support of some of our annual sponsors as well as the new sponsors and their pledge of financial support to ensure that the “Purple Ribbon Buses” are made available. This year we were pleased to announce the launch of this programme in Cayman Brac. Everyone looks forward to celebrating the holidays with family and friends but our celebrations shouldn’t include drinking and driving! Remember that preventing drinking and driving is everyone’s business and we all need to play our role. Be safe, don’t drink and drive!”[/blockquote] The Designated Driver and Purple Ribbon Bus campaign is made possible through the generous sponsorship of: Dart, Jacques Scott Group Ltd, Cayman National Bank, Maples FS, Cayman First Insurance, Greenlight RE, EcayOnline, Mourant Ozannes, Optimal Build Construction, Foster’s Food Fair – IGA, Radio Cayman, B.A.A.M., Pat’s Restaurant and Bar, Brac Power and Light, Star Island Restaurant, Hon. Mr. Moses Kirkconnell, Billy’s Supermarket and in partnership with the Royal Cayman Islands Police Service (RCIPS). Designated Driver Programme 2017 This has been a momentous year for the campaign as we report 2017 as having had the largest number of restaurants, bars and clubs signing on in participation of the Designated Driver Programme as well as the extension of the programme in Cayman Brac. The programme itself is simple; persons who identify themselves as a Designated Driver to their server will be given a purple or turquoise wristband which will allow them to receive free non-alcoholic beverages all evening. [blockquote][blockquote-footer]Cayman Islands Managing Partner of Mourant Ozannes, Peter Hayden, stated: [/blockquote-footer] “Designated drivers play a key role in making sure the roads are safe for everyone. We are proud to support this great initiative once again and do our part to make sure everyone gets home safely this holiday season.” [/blockquote] The NDC is indebted to the number of participating establishments for their contribution to the safety and welfare of our communities and for doing their part to reduce drunk driving during this holiday season. The message is clear and simple: Don’t Drink & Drive – Designate a driver or ride FREE using the “Purple Ribbon Buses on New Year’s Eve”
Ride Home Safely on the Purple Ribbon Bus this New Years Eve
The National Drug Council (NDC) is once again pleased to announce that the Purple Ribbon Bus service will run this New Year’s Eve, 31st December 2015 from 9 pm to 4 am. The Purple Ribbon Bus service has been made possible through the generous sponsorship of Dart, Ecay, High Impact Media, Greenlight RE, Jacques Scott Group Ltd. and Cayman National Bank. This year marks fifteen (15) years since the inception of the programme, a partnership between the NDC and local organizations to provide the Designated Driver Programme and the New Year’s Eve Purple Ribbon Bus service during the festive Holiday Season. Over the years, thousands of revelers have utilized the free bus service on New Year’s Eve, which was established with the aim of reducing the number of drunk driving incidents on our roads. Despite the legislation, the increased patrols by the police and public education and awareness campaigns, drunk driving remains a serious issues in the Cayman Islands. Before getting behind the wheel after having a few, people need to consider the many reasons why you should not. Alcohol impairs motor skills and this equates to people being less competent drivers than when they are sober, alcohol reduces your judgment and the time in which one reacts to a situation. Don’t forget drunk driving wrecks lives, can lead to arrest and imprisonment, loss of one’s driver’s license, and can ultimately be responsible for taking someone’s life or your own. Thank you to the generous support of this year’s sponsors; Dart, Ecay, High Impact Media, Greenlight RE, Jacques Scott Group Ltd. and Cayman National Bank, who have already signed on in support of the “Purple Ribbon Bus” this year. The NDC is still seeking some additional support to ensure that there is a full complement of free buses operating beginning at 9 pm on New Year’s Eve. There are currently seven (7) busses secured with a goal of ten (10) buses which will ensure shorter wait times and more efficient service. The busses will run regular routes from West Bay to Bodden Town and to East End and North Side hourly between the hours of 9 pm and 4 am. This year in addition to reflective magnetic signage the Purple Ribbon Buses will also be allowed to have purple lights. We aim to ensure that our busses will be highly visual to persons wishing to use the free New Year’s Eve bus service. This was all made possible under a special arrangement with the Royal Cayman Islands Police Service. [blockquote][blockquote-footer]NDC’s Programme Manager, Brenda Watson expressed, [/blockquote-footer] “We would like to change the culture of our people to one where drinking and driving is no longer the norm, but rather a culture where our people begin to plan ahead and designate a driver, or on nights such as this they utilise the FREE bus service. Whether you’re in North Side or West Bay, we anticipate having buses every 10 to 15 minutes running a regular route. Just look for a bus with purple lights, flag it down and ride to your destination for free! We are certainly very thankful to the Deputy Commissioner for granting permission for us to use the purple lights; this takes the service to a more highly visual level. Our busses already make continued stops at all bus stops, all major bars and restaurants and we are encouraging residents and visitors alike to use this free and safe service.”[/blockquote] [blockquote][blockquote-footer]Director Joan West-Dacres states, [/blockquote-footer]“We are happy for the continued support of some of our annual sponsors as well as the new sponsors and their pledge of financial support to ensure that the “Purple Ribbon Buses” are made available again this holiday season. We encourage others to sponsor this initiative and help the NDC and your communities have a safe and happy holiday season. Every family looks forward to celebrating the holidays with our family and friends but our celebrations shouldn’t include drinking and driving!! Plan ahead and ensure you have a safe ride home. Remember that preventing drinking and driving is everyone’s business and we all need to play our role. Don’t drink and drive!”[/blockquote] Designated Driver Programme 2015 Several local restaurants, bars and clubs will participate in the Designated Driver Programme again this year. This programme is simple; persons who identify themselves as a Designated Driver to their server can receive free non-alcoholic beverages all evening, and will be given a purple wristband bracelet identifying them as the designated driver. The NDC is grateful for the participating establishments for doing their part to reduce drunk driving during this holiday season.